Loose diamonds, engagement rings and wedding bands will be new focus for growth at JRDunn.com in 2008. “Over the past few years the fashion jewelry and wristwatch sections of our web business grew so fast it was difficult for us to fully dedicate the time and resources to growing our online diamond and engagement ring business” says Sean Dunn, founder of JRDunn.com. “We have since made the necessary adjustments in our infrastructure and we are now ready to throw our hat in the ring.”

JRDunn.com will focus on GIA and AGS certified diamonds. The company differentiates itself from larger online diamond retailers
because JRDunn.com refuses to engage in the cost saving practice of drop shipping. “How can a diamond retailer guarantee the quality of the diamonds it sells if it never sees the diamond” says Dunn. He goes on to say “That’s putting your entire reputation in the hands of hundreds of suppliers who are not perfect 100% percent of the time. More than once our Graduate Gemologists have corrected mismatched diamonds and certificates sent in from our suppliers before it got to our customers. It’s important to find out if a diamond doesn’t match the certificate before the gentleman presents the engagement ring, not after.”

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